Privacy policy

Who are we?

“” and “WhatSwimSpa? Magazine” (referred to in this policy as “we”, “us” or “our”) are trading names of Deep Blue Leisure Limited. Registered Company Number: 04592955. Registered Address: Bridge House, Gainsborough Road, Bawtry, Doncaster, DN10 6HT. We are registered with the Information Commissioner’s Office (ZA322859).

What data we collect & how we use it

This section tells you what personal data we may collect from you and how we use it when you use our services:

Sharing your personal data

We may share your data with third parties:

  1. if we are under a legal or regulatory duty to do so;
  2. if it is necessary to do so to enforce our terms of use, terms and conditions of sale or other contractual rights;
  3. to lawfully assist the police or security services with the prevention and detection of crime or terrorist activity; and
  4. where such disclosure is necessary to protect the safety or security of any persons, and/or (e) otherwise as permitted under applicable law. We may share your data with our carefully selected partners (they may change from time to time) via the WhatSwimSpa? Affiliate network but we will only do this if you have consented to receive marketing relating to our sponsors and partners or if one of the conditions in the paragraph above applies.

How we look after your data

We will protect the data that you entrust to us via appropriate security measures and controls. We’ll also ensure that other businesses we work with are just as careful with your data.

We will always take appropriate technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. Our websites are encrypted and secure.

We will continually test, audit and monitor our compliance with Information Security standards and relevant Data Protection regulations.

All the personal data we process is processed by our staff in the UK. No information is sent by WhatSwimSpa? outside of the European Economic Area (EEA).

We have ensured that appropriate protections are in place to make sure your personal data remains adequately protected and is treated in line with relevant Data Protection laws.

How long we keep your data

We hold your information only as long as necessary for each purpose we use it, we will provide detailed information about our retention in this section before 25th May 2018 to give you an understanding of how long we hold your information for.

Your rights

Contact the ICO

If you feel that we have not upheld your rights, we ask that you contact us to discuss this, so that we can try and help.

If you are not satisfied with our response, or believe we are not processing your data in accordance with the law you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). Their details are supplied below:

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Telephone: 0303 123 1113.

Contact us

If you have any questions in relation to how we handle your personal data then please write to us at: Deep Blue Leisure Limited, Bridge House, Gainsborough Road, Bawtry, Doncaster, DN10 6HT. You can also email us at: